Elevating with Elementor Web Design
We always grasp the opportunity to partner with startups and help them establish a strong online presence. We were approached by ExpandNow, a glocalised DTC Commerce solutions provider that helps merchants improve their cross-border sales with international eCommerce solutions.
ExpandNow faced the common challenge of starting from scratch with only a basic landing page built with Elementor – a WordPress builder platform. They needed a website that showcased their innovative glocalised ecommerce solutions and attracted and engaged their target audience. Their goals were clear: establish credibility, improve user experience, drive conversions with organic and paid SEO and communicate the visual brand identity.
The Approach: Leverage Elementor
Elementor Compatibility
We conducted a thorough analysis of ExpandNow’s brand identity, services, and target audience and based on this information, we selected a new theme, compatible with Elementor. Recognising their familiarity with Elementor, we ensured the theme was fully compatible with it. The new design emphasised a contemporary tech look and feel, easy navigation, and clear messaging to enhance the user experience and fit seamlessly with their brand identity.
Elementor Development
Using the Elementor web design builder platform we developed the theme to capture ExpandNow’s vision under a very tight timeframe. The new website was built to be responsive and intuitive, ensuring a seamless user experience across devices. We focused on clear navigation and collaborated with the client to ensure compelling branded visuals were incorporated to engage visitors on any screen resolution.
SEO Optimisation
Recognising the requirement of visibility for search engines, we conducted thorough keyword research and implemented SEO best practices throughout the website. From meta tags to URL structures, each element was optimised to help improve ExpandNow’s search engine rankings for specific target keyword phrases. Understanding the need for lead generation, we integrated numerous contact forms, each centred to a particular type of call-to-action along with a newsletter subscription option. Integrated with their CRM, these features encouraged visitors to engage with ExpandNow and provided valuable opportunities for follow-up.
The Results:Elementor Excellence
+24%
Increase in users
+67%
Increase in visits
+53%
Increase in engaged sessions
Within weeks of launching the new Elementor web design, ExpandNow saw a significant increase in online visibility. Over the last few months, from May to July 2024, our SEO efforts paid off with ExpandNow’s website steadily climbing the ranks in search engine results.